SPORTS BETTING

Germany – Betegy signs pan-German and Austrian retail deal with Tipico

By William - 1 December 2021

Betegy, a sports data and automated content provider, has taken its full-service marketing solution live with German operator Tipico.

The deal will see Betegy power content generation across all marketing points throughout Tipico’s German and Austrian retail estate – including self-service betting terminals and display screens – totalling thousands of contact points for customers.

All displays will be controlled via a singular Betegy-constructed platform, which allows Tipico to instantly generate and adjust all visual content. Through Betegy’s technology, Tipico will advance its retail marketing operations across its 1,200 German and Austrian betting shops, with the deal marking the latest in a series of partnerships between the two companies after the rollout of Betegy’s social media content generation services in 2019.

Commenting on the deal, Alex Kornilov, CEO at Betegy, said: “Tipico is a huge operator in Germany, and we’re thrilled to sign this agreement that will see us provide our leading marketing solution across its entire German and Austrian estates.

“It is a hugely exciting project as we look to bring tangible value to bettors in every corner of the country, as well as further strengthening our ties with our long-standing partner – we can’t wait to start showing just how much is possible!”

Kajetan Strini-Brown, Head of Acquisition Marketing at Tipico added: “Betegy’s impressive products have allowed us to increase the speed and scope of our retail marketing efforts.

“Having this throughout every retail betting point in Germany and Austria is an amazing improvement in our retail customer experience, and we’re excited to see the results!”