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Germany – Gauselmann Group and 1st FC Cologne sign sponsorship deal

By - 30 August 2023

From the start of the new 2023/24 Bundesliga season, following a deal between Gauselmann Group and 1, the Merkur Sun, the well-known trademark of the family-run gambling company, was on display in the RheinEnergieSTADION. This alliance was first visible on August 26 2023, when FC played their first home game against VfL Wolfsburg.

“For many years, we have wanted to become a sponsor partner of 1st FC Cologne because it stands for diversity and respect like almost no other football club in Germany, which are of central importance to us as an internationally active family business with 15,000 employees from sixty nations and millions of match guests,” explained Manfred Stoffers, Member of the Executive Board for Marketing, Communications and Political Affairs at the Gauselmann Group. “Now it has finally worked. 1. FC Köln guarantees a vital mixture of performance and irrepressible joie de vivre, which gives the club a radiance that is visible from afar. We are pleased that we can be part of it with our sponsorship – through the board, so to speak.”

Markus Rejek, Managing Director of 1. FC Köln, is also looking forward to the cooperation with confidence: “We are very much looking forward to working with the Gauselmann Group. The company is one of the global players in the industry and has been involved in national football for a long time. We have been able to get to know Gauselmann as a very innovative, diverse and responsible company,” says Rejek.

Caption: Manfred Stoffers (left) and Markus Rejek are looking forward to working together.

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