esports

Germany – GRID expands collaboration with BETER for new esports services

By William - 15 February 2023

Game data platform GRID has penned a multi-year agreement with betting content and gaming solutions provider BETER to introduce new modelling capabilities and expand on their existing offering.

BETER’s clients will benefit from the introduction of new titles on the platform including VALORANT, the FPS title quickly gaining popularity among the betting audience in recent months.

“GRID and BETER are aligned in the understanding that secure, quality data can truly open the doors for innovation and growth within the betting space,” explained – Mikael Westerling, Chief Sales Officer at GRID. “We are looking forward to bringing even more value to the industry with the team at BETER and to creating the best possible experience for its users powered by GRID Data.”

BETER is a European-based betting solutions provider that offers a betting experience for gaming, sports, and esports fans. BETER is partnered with operators including Bet365 and Parimatch – the latter being a mutual partner of the Champion of Champions Tour, CS:GO global tournament commissioned by GRID.

Evgeniy Bekker, Esports General Manager at BETER, commented: “Ensuring we have access to official data feeds within our esports portfolio is of the greatest importance, which is why we are extremely pleased with this new holistic approach to our partnership with GRID.

“Clients trust us to bring them the most comprehensive esports solution on the market and working alongside GRID further bolsters our position within the betting industry for paving the way in esports development with integrity.”