Interactive
Germany – StarGames partners with German football club Hannover 96
By Phil - 26 June 2023
StarGames.de, part of Greentube group, is partnering with German football club Hannover 96 for the 2023/24 season. As sponsor and ‘team presenter,’ the online gaming platform will see its logo featured on the training and warm-up kits of the first team, as well as on various advertising displays in the Heinz von Heiden Arena.
This partnership with the second-tier club represents one of the most significant milestones in the brand history of StarGames. The German online gaming provider, known for its Novoline slot titles, will support Hannover 96 for the duration of the 2023/24 season.
“This partnership provides us with an exciting opportunity to reach the many 96 fans and demonstrate our enthusiasm for outstanding achievement, both on and off the pitch,” said Andreas Jansch, StarGames Marketing Manager. “We cannot wait to really get going!”
The club from Lower Saxony can look back on a rich history in German football and last term registered the third highest average attendance in Bundesliga 2 with over 30,900 fans. After finishing tenth in the league last year, they are now eager to progress to the next level in the upcoming campaign.
“It is a great honour to collaborate with a football club of such standing and with such established tradition,” said StarGames Brand Manager László Pados. “Commitment, passion and fair play are values that are important not only to Hannover 96, but also to us as fundamental cornerstones for our company and brand. Most of all, we are looking forward to supporting this team and its fans and helping them achieve success in what is a very competitive league.”
In addition to sponsoring the training and warm-up kits, advertising displays and the Hannover 96 website, StarGames will also take part in promotional activities such as ticket prize draws.
“We are delighted to have gained a partner that has recently enjoyed success in strengthening its activities in the German market,” said Christian Woike, Director of sports marketing agency Sportfive. “As part of this partnership, we are assigning the status ‘team presenter’ for the very first time. This is a newly designed rights package that guarantees the partner high visibility in connection with the 96 first team.”
