Interactive

Gibraltar – BtoBet expands virtual sports portfolio with Incentive Games aggregation

Incentive Games has partnered with BtoBet in an agreement that will see its Paid-to-Play virtual sports games become part of BtoBet’s content portfolio.

“We are pleased to have partnered with Incentive Games who are considered as specialists in the field of gamification,” commented Sabrina Soldà, BtoBet’s Chief Marketing Officer.

“The aggregation of their content to our portfolio, particularly with through their F2P and P2P games, allow us to enable our partners to target a much broader audience by providing players with a format of game that appeals to them and works on the devices they use, notwithstanding the different market scenarios and requirements.”

Incentive Games has a a reputation for developing games specifically for markets where cellular data costs are a significant barrier for players.

John Gordon, CEO of Incentive Games, added: “We are delighted to have partnered with BtoBet, an established platform provider with a very strong foothold especially in our core markets of Latin America, Africa and Europe.

“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s customers. We look forward to a long and successful relationship with our new partner.”