Gibraltar – BtoBet publishes industry report detailing player-centric betting approachBy William - 2 January 2020
BtoBet has published an industry report focusing on how the entertainment industry has adapted to new disruptive technologies that have shifted demographics and requirements in recent years.
The report, entitled ‘A Player-First Approach’, outlines the need for the betting industry to provide an ecosystem that provides a new omnichannel dimension to meet players’ demands for a more seamless integration through the use of smart technologies set to reshape the industry.
The report tackles questions on drivers behind customer behaviour, player engagement, loyalty and achieving a seamless and holistic user experience in the age of digital disruption. ‘A Player-First Approach’ also details elements of the Neuron 3 betting platform among a wider spectrum of available channels that BtoBet will be unveiling at ICE London.
The report includes exclusive interviews with Sharp Alpha Advisors’ Lloyd Danzig, and Feefo’s Ben Marley focusing on the evolving iGaming landscape and the scenarios that companies are required to meet in order to shift their approaches to meet their players’ stances to retain their market share.