Gibraltar – BtoBet strengthens partnership with Camanbet to encompass omnichannel approachBy Lewis - 5 August 2020
BtoBet has strengthened its partnership with Camanbet, with the Venezuela-based operator going live online making use of the Neuron 3 platform.
Camanbet have been present on a national level for the past 14 years, primarily through its retail network. In recent months, the operator has been exploring ways of diversifying its business strategy by also taking its operations online in order to target a new player demographic.
Through its online and mobile version, players can now have access to a wider selection of verticals including live casino, slots, and virtual sports.
Camanbet’s Carlos Costa commented: “With digital growth indicators constantly on the rise in the form of greater internet penetration and mobile connectivity, we had to reflect this shift in the very way we are available to our players.
“Furthermore the past months characterized by the novel coronavirus pandemic has shown a greater tendency of customers to opt for e-commerce based services. It was our duty to address our players’ requirements and provide a better UX across a wider channel diversity.”
BtoBet’s Chief Marketing Officer, Sabrina Soldà, explained the rationale with the wider agreement formed with Camanbet: “Camanbet have built a respectable reputation through their retail network, and it is with pleasure to note that they have opted for the Neuron 3 platform to diversify their strategy through online channels.
“I am positive that the success story achieved on the retail level will also be reflected on the other digital channels, with Camanbet now being able to provide other verticals to their players allowing for greater interaction and engagement.”