Inspired Entertainment has launched its Virtual Basketball game in Greece, which is now available across the entire OPAP retail estate of approximately 3,700 venues.
V-Play Basketball, which includes Euro League and Greek League Basketball, joins V-Play Soccer 3.0 and Matchday as the third channel of Virtual Sports within OPAP betting shops.
“We are excited to add another channel within OPAP’s betting shops in Greece,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “Our Virtual Basketball first launched in 2019 and we have seen incredible results with both immediate adoption and incremental revenue upon launch. It has been one of our highest-performing products in terms of amount wagered and we expect similar success with OPAP, which has been a great partner and done a terrific job launching new Virtuals into the marketplace.”
“Basketball is very popular in Greece, and we knew it would be an ideal addition to our Virtual Sports offerings,” said Jan Karas, Acting CEO of OPAP. “Inspired has gone above and beyond by customizing this product specifically for our customers, introducing the only Virtual Greek Basketball League. We put our customers at the center of everything we do, and we are pleased to bring them this exclusive offering.”