Interactive
Greece – OPAP partners with GTech for online operations
By Phil - 17 March 2014
GTech has been selected by OPAP, one of Europe’s largest listed betting companies, as its strategic partner for OPAP’s operations in online betting in Greece.
GTech’s proposal to OPAP, awarded as part of a tender procedure, includes the provision of GTech’s Sports Betting and GTech Player Account Management system.
“GTech is delighted to be awarded the opportunity to provide OPAP with our fully integrated Sports Betting gaming solution. This decision is a validation of the successful ongoing performance and cross-channel capabilities of GTech’s online portfolio, which we are providing to World Lottery Association customers, including the Ontario Lottery and Gaming Corporation, Norsk Tipping in Norway, and Veikkaus in Finland,” said Walter Bugno, CEO, GTech International.
“This solution will ensure that OPAP has the flexibility and technological innovation it needs to provide its players with a convenient, easy-to-use Web- and mobile-based program, enabling live betting. This will fulfill OPAP’s online betting strategy by reliably driving program growth as technology and player preferences evolve. In addition, the open architecture of the GTech Player Account Management system will enable OPAP to implement its preferred strategy for a single view of the player through the creation of a single player account across multiple games and gaming channels.”
GTech’s industry-proven Sports Betting system supports all sports and bets; all distribution channels, including retailer-based, Web-based, and mobile channels; and all methods of payment. The open architecture of the GTech Player Account Management system is essential as cross-channel promotion and play become a key driver of a lottery’s successful online sales and overall growth. The system provides full access to past and present player activity, in addition to all future events they have scheduled. Players can also enjoy this capability for their own account. The GTech Player Account Manager integrates all land-based and online gaming channels with the customer’s back-office, payment systems, Customer Relationship Management database, and affiliate management, and is specifically designed to link to software from other developers with the minimum amount of configuration.
GTech is a leading provider of Sports Betting and Interactive systems and services to WLA markets and regulated commercial markets. Its interactive WLA gaming customers include Austrian Lotteries; the British Columbia Lottery Corporation, Loto-Québec, and the Ontario Lottery and Gaming Corporation in Canada; Sazka in the Czech Republic; Veikkaus in Finland; Française des Jeux in France; Norsk Tipping in Norway; and Svenska Spel in Sweden.
Its WLA Sports Betting clients include La Loterie nationale in Belgium; Polla Chilena in Chile; Veikkaus; Szerencsejáték in Hungary; Lottomatica in Italy; Pronósticos in Mexico; and Singapore Pools. GTech’s major commercial Sports Betting customers include Betfred, Stan James and Paddy Power.
