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Holland – Aruze Gaming opens EMEA focused European office

By - 18 January 2023

Aruze Gaming Europe has opened its first office in Europe, providing a dedicated sales and service support to Aruze’s European, Middle Eastern and North African markets.

“Aruze’s presence is expanding rapidly in European, Middle Eastern, and North African markets and the establishment of our independent office demonstrates our continued commitment to the players and operators of these regions,” said David Meacher, Director of Business Operations at Aruze Gaming Europe.

“Our customers are invaluable to us, and bringing ourselves that much closer to them will strengthen our relationship and understanding of these specific markets, as well as provide more in-depth and personalised service and sales support.”

The office operates out of The Netherlands and will serve as Aruze’s European headquarters moving forward. Aruze has seen noticeable growth in sales and installations in Europe, as well as the Middle East and Northern Africa. As new markets continue to arise in these regions, Aruze Gaming Europe will look to capitalise through a dedicated and focused regional approach.

The expansion of Aruze’s offices to Europe furthers the company’s mission to be a global provider of casino solutions. Aruze provides a gaming solution for everyone, from classics such as Lucky Roulette and ETGs like BlackJack and more, all the way to iGaming. Aruze also provides unique casino-arcade hybrid games based on the company’s Activ-Play technology. These games are based on the same RNG technology of a slot, but have the engaging play-style of an arcade game. With the expansion, Aruze will also continue to bring its flagship luxury cabinets to Europe. The Muso Curve 43 and 55, and Muso Triple 27 and 32 provide a comfortable and captivating gaming experience.

Four Aruze team members will kick off the European office, with the company planning to expand throughout 2023. The direct regional support office announced operations ahead of ICE 2023, where Aruze’s products will be on display at booth S9-330.

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