The Hungarian national lottery operator, Szerencsejáték, has become EveryMatrix’s sixth global lottery client in an agreement that coincides with the launch of the country’s online sports betting regulation.
EveryMatrix will provide Szerencsejáték with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro, through a multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders.
EveryMatrix technology will transform the Hungarian national lottery company and its TippmixPro brand’s digital sports betting offering by integrating its OddsMatrix sportsbook platform and data feeds. In addition, EveryMatrix will provide a full range of turnkey software solutions and services across player account management; virtual sports; bonusing, acquisition, retention, and reactivation; payments and affiliate management.
The Hungarian government’s decision to regulate online sports betting went live on January 1st, 2023.
Stian Hornsletten, Chief Commercial Officer at EveryMatrix, said: “Since 2016 we have made significant inroads in the lottery sector and now work with some of the biggest organisations in the world, powering and servicing their digital offerings to millions of their customers.
“Winning SZRT ahead of many of our competitors yet again underlines the quality of our technology solutions, services, and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.
“Operations are weighted highly within large-scale agreements such as this and I’m particularly pleased that our operational quality and experience shone through. We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”
Zoltán Horváth, Sports Betting Director at Szerencsejáték (pictured), said: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we’re confident we have selected an ideal partner.
“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.”