Hungary – Scientific expands digital lottery footprint with more eInstant launches in HungaryBy Phil - 30 April 2021
Scientific Games has confirmed the continued launch of iLottery games for Hungarian Lottery Szerencsejáték with additional go lives of eInstant games, expanding the Company’s global digital lottery footprint to nearly 30 US and international lotteries.
Szerencsejáték Zrt. is one of the fastest growing lotteries in Europe, with digital sales increasing 58% from 2018 to 2020 through collaboration with Scientific Games, and combined retail and digital sales increasing 17% from 2018 to 2020. Scientific Games also provides the Lottery with a sports betting program, central gaming system and retail technology.
“Scientific Games is an important partner in our modernization efforts. The launch of our eInstant program last year has contributed to year-over-year growth,” said Gergely Koppány, Director of Game Development and Strategy for Szerencsejáték Zrt. “Our players are enjoying all of the new eInstant games, and we look forward to offering additional games throughout 2021 as part of our future sustainability and growth.”
The favorite eInstant game among Hungarian National Lottery players thus far is BLACKJACK, a 300 HUF digital version of the printed game sold at retail since 1995. Featuring a bonus game with the opportunity to win 1,000 HUF instantly, BLACKJACK has contributed to more than 22 per cent of eInstant game sales and more than 19% of the Lottery’s instant game revenue. PÉNZLIFT, a 500 HUF RETAIL instant and eInstant game, currently represents nearly 20% of instant game revenue.
As the world’s largest creator, manufacturer and services provider of lottery instant games, the company continues to modernize the global lottery industry by providing digital lottery entertainment and technology, ensuring players’ access to games and protecting lottery funding during unplanned
crises such as the pandemic.
“We are excited to support Szerencsejáték’s modernization and financial goals with the continued launch of digital lottery games. Hungary is a great example out our retail and digital technologies successfully serving all game verticals including sports,” said Christian Kometer, Managing Director International Lottery Systems for Scientific Games. “Our agile gaming system and digital platform make it easy to continue adding a wide variety of new game entertainment for player enjoyment.”