Supplier News
ICE – Amatic to celebrate 25 years at ICE
By Phil - 2 February 2018
As it celebrates 25 years of gaming innovation, Amatic Industries will be adding a range of new titles to what it describes as the ‘heart and soul’ of the company; its Multi-Game range.
Brand new for ICE will be game titles such as Golden Buddha, Around the World, Beauty Warrior, Fire Queen, Ice Queen or Sunny Island just to name a few.
The latest typically stylish and enduring cabinets will be on display – the Performer Grand Arc Slant-Top as well as the Amarox C24 upright gaming machine – all fitted with the powerful Hardrox hardware platform.
Amatic will also be showing its gaming machines, the Performer Grand Arc (PGA) slant top and the Amarox C24 upright. Both stand out through their exquisite, curved features. AMATIC Industries is also renowned for its electronic multiplayers. Indeed, with many years experience and innovation in the development and production of electronic roulette solutions – the Roulette Grand Jeu 24HX will be taking centre place as well at ICE. 2017 was a very special year for this division as Amatic celebrated selling its 1000th Roulette Grand Jeu in Spain.
The online gaming division was the fastest growing in 2017. Acknowledging the importance to the company’s long-term growth plan, the online games carry the title Amanet.
All games are in HTML5 format – meaning that they can be played on online and mobile devices. Each game has been tried and tested in the land-based gaming segment before entering the online market. This vast experience, based on the flair for design and proven mathematics within Multi Game, gives those games the benefit over games designed purely for the online market. Only successful games from the Amatic land-based segment find their way to the online portfolio. This includes many favourites, such as Arising Phoenix, All Ways Fruits, Billy’s Game, Bells On Fire and the ‘Hot’ series like Hot Neon, Hot Scatter and Hot 27. Naturally the game content is regularly updated with further new exciting titles.
The entire Amanet game portfolio has been tested for play in all major browsers and on most common devices. It is multilingual and has already been approved by multiple jurisdictions, which means that game integration for online gaming providers is very simple and flexible. To sum up, Amanet makes it possible to play anytime, anywhere and on any device.
The number of people who can enjoy Amanet games has risen sharply in 2017 as AMATIC Industries was awarded with the rights to market its online games in a number of jurisdictions, including the UK, Malta, Romania, Spain and Colombia.
Tatjana Bauer-Engstberger heads up the Amanet division, said: “Our track record proves that our strategy is correct. We naturally have a strong foundation in land-based given that we have been in business for a quarter of a century. Many players know our games and are very pleased when they can play them online as well. The ICE is the perfect chance for anyone interested in our online games to get to know the opportunities when working with Amanet.”
