Interactive
ICE – BtoBet to launch social media betting feature on Neuron 3 platform
By William - 22 January 2020
BtoBet is set to launch its Neuron 3 betting platform at the upcoming ICE 2020 exhibition. Amongst the platform’s integrated solutions is the Social Media Betting feature, specifically developed with today’s gamblers profiles and characteristics in mind and their strong tendencies to make use of social communicative platforms.
Through this feature, players are now able to search for bets, or directly place their bets from the social media app of their liking, be it Twitter, Facebook, Viber, and Telegram.
The feature provides a quick way for players to place bets without the need to browse through a list of events, either through the web or the operator’s third-party app, and it also simplifies the way in which “multiples” type of bets could be placed via a single messaged instruction.
Players can also make use of the Social Media betting tool for bet searching, allowing them to find all the selections they want in a single search. Apart from providing the individual players with a simplified betting experience, the social media betting feature is also set to present a number of benefits for the operators themselves, with the feature targeting digital native customers, and especially millennials.
