Supplier News
ICE – Certus to show industry’s most granular level real-time play data at ICE
By Phil - 30 January 2019
The Connected Casino by Certus will once again be on display at ICE 2019.
The cloud based solution offers a full CMS and CRM and is fully GDPR compliant. It allows large and small casinos to connect with their players in ways that are simply not possible with legacy systems. This year we will be displaying new functionality that applies not only to traditional Casinos but also to Resort Casinos and AWP Slot Halls. The Connected Casino is a solution that connects all gaming channels!
Certus provides the industry’s most granular level real-time play data and event monitoring, with operational intelligence reports that have clear call-outs of data allowing for informed decisions. Get insight into a player’s individual gaming sessions, understand real-time machine occupancy or identify valuable anonymous play.
The new standard in marketing, with particular attention to the entire patron journey, from home to casino, enhancing the overall customer experience. Provides a 360° view of patron activity, not just gaming. Offers configurable and automated campaigns for all Marketing and Operational needs. The Marketing Automated Engine is also a handy tool for Responsible Gaming and AML4 compliance.
A spokesperson said: “We offer a true multi-site solution, including a single-card Player Club, cross-property ticket validation and Centralized Management of customer and operational data. Our Full service player app allows for targeted and direct player messaging. Stay engaged with your players, informing them of future events, sending them promotional offers directly to their app and even allowing them to rate games on your floor or share their experiences via social media.
Allow players to use player points to purchase virtual credits and engage with social gaming from the comfort of their home, or make bookings for upcoming events, dinner or hotel rooms. “
Additionally, the Floor Attendant Mobile App allows floor staff to be mobile with real-time and configurable alerts. It identifies valuable un-carded players, rewarding them with configurable event and promotional options, tracking sessions of all players (including carded AND un-carded players) in real-time. Understand all floor activity identifying location of “hot players”. It also allows automated printing or sending of promotional tickets directly to a machine or mobile device based on event criteria.
The spokesperson added: “Our solution is affordable for all large and small operations. We offer SaaS, only charging you for the services that you use and use affordable off the shelf hardware. With The Connected Casino there is no longer a need for rooms full of expensive servers. Similarly we don’t tie you into proprietary hardware…allowing your casino to benefit from new technology as it becomes available.”
