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ICE – CPI enhancing its Easitrax Connect

By - 30 January 2019

Crane Payment Innovations (CPI) will be exhibiting new connected payment solutions at this year’s ICE, including the Easitrax Connect platform and an array of cashless devices.

Easitrax Connect is a unique hardware/software connectivity platform that empowers casino operators to monitor and manage their payment devices faster, smarter and more profitably than ever before. The solution, which is designed to work with SC Advance bill validators, comprises three simple components: a small hardware extension called a Universal Connectivity Box, the casino’s Ethernet network and the mobile-friendly web application software for Easitrax Connect.

The Universal Connectivity Box attaches quickly and easily to SC Advance and utilises the casino’s Ethernet network to communicate live transaction and performance data from each game’s bill validator. Easitrax Connect transforms that information into real-time insights and reports that operators can use to help accelerate the drop process, resolve soft count variances, optimize slot performance and improve maintenance practices. Operators can even receive instant alerts when there is a critical event that requires immediate attention – like when a cashbox is nearing capacity or a player attempts to use a suspicious note at the game. As a result, operators can react to threats before they become emergencies.

Looking to the future, Easitrax Connect leaves plenty of room to grow. CPI’s roadmap for the product includes additional software modules, live heat maps and player behaviour analytics that will help operators optimise floor placement of their most profitable machines. Additionally, the Universal Connectivity Box features an array of ports to enable any kind of cashless payment device alongside the traditional bill validator – including mobile wallet and contactless closed-loop card payments.

At ICE, CPI is also showcasing its cashless hardware on the Rimini Ticket Purchasing Kiosk, a compact solution that enables players who don’t carry banknotes, or who simply prefer cashless methods of payment, to purchase TITO tickets with debit and/or credit cards. Players simply select the amount to be deducted from their card, and this amount is paid out by the kiosk as a TITO ticket, which can then be used for play at the slot machines.

While cashless payments have only recently started to gain traction in Gaming, CPI has long been a player in the global market for cashless. In the Vending industry, for instance, the company has already sold more than 400,000 EMV-certified readers – including the eChoice 4™, which is the same reader that enables all types of card payments on the Rimini Ticket Kiosk.

The eChoice 4 reader is capable of accepting both debit and credit cards (depending upon what each gaming jurisdiction allows), as well as any type of card – including chip, magnetic stripe and contactless. On the Rimini Ticket Kiosk, it is paired with the Advance 5000™ telemeter, which enables the connectivity necessary for card payments.

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