[bsa_pro_ad_space id=1 link=same] [bsa_pro_ad_space id=2]

Skip to Content


ICE – GameAccount Network takes Simulated Gaming to ICE

By - 27 January 2015

‘Faster, Higher, Stronger’ is the Olympian themed adopted by GameAccount Network (GAN) to promote its presence at ICE 2015.

The leading developer and supplier of enterprise-level B2B gaming software and online gaming content, will be using ICE to showcase the huge strategic and commercial benefits of its unique Simulated Gaming offering to an international audience of key opinion-formers.

Explaining how Simulated Gaming can be deployed by land-based casinos, GAN Commercial Director Daniel Lindsay said: “We developed Simulated Gaming as an off-Facebook social gaming product to enable land-based casino operators to offer a fully immersive gaming proposition for their customers when not on site.

“The trust and integrity of the land-based brands are brought online and the same games – tables and slots – are available. In essence, it’s a mirror image of the land-based environment where virtual credits purchased allow continuous play and, where regulations allow, cash back incentives, using land-based loyalty cards and Casino Management Systems.”

Highlighting the commercial benefits he said: “Casinos benefit in a number of ways. Not only does Simulated Gaming serve to generate significant incremental revenue courtesy of a new channel of entertainment, but it also reactivates lapsed players and drives renewed casino visitation where spend is up on gaming as well as on other verticals within the property.”

He added: “In general, social gaming monetises players – registration to deposit – at around two per cent The very best social casinos manage somewhere around five per cent whilst our Simulated Gaming product is currently monetising above 15 per cent of registered players through to deposit and play. The feedback we are receiving from land-based casino operators is that it presents the perfect opportunity to engage with their current, lapsed and future patrons as well as allowing them to prepare for real money online gaming in a pre-regulated environment. For players, it’s a positive experience which allows them to earn rewards – where regulations allow – whilst playing their favourite slot games and using brand names they trust.”

Following its successful showing at October’s G2E in Las Vegas, GameAccount Network has confirmed that five US operators will be live with its Simulated Gaming offering by the first half of 2015 along with a group of operators in the Australian gaming market.
Enabling bricks and mortar casinos in the United States to move online is a core element of the company’s mission statement and to this end GAN has partnered with Betfair plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013.

Share via
Copy link