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ICE – Gamesman looks to the future with largest ever ICE London offering

By - 30 January 2020

Gamesman, the London-based gaming components and systems manufacturer, will be putting players front and centre stage when it exhibits its largest product portfolio including Dynamic Player Panels, interactive touch decks in addition to the most up to date button and illumination designs at ICE London. The company will be showcasing its innovative offering after more than two decades appearing at what is the world’s largest gaming technology event.

Commenting on the company’s attendance at ICE London, Arturo Cataño, Managing Director at Gamesman, said: “ICE London is Gamesman’s home show and it has provided the foundation stones for the company’s growth over the last two decades. Despite the transformation of the company from start-up to our current status as a market leading solutions provider, one thing has remained constant and that’s our Customer-Centric Culture which drives the commitment of our teams to listen to Customers mostly resulting in providing bespoke solutions that are at the forefront of technology.

“Over the years we have become the leader in buttons, stepper reels, dynamic push buttons and interactive player panels optimising player’s experience and achieving the highest field reliability in the most demanding conditions. Our products have been created both on an exclusive basis to meet the specific needs of customers and are available alongside ‘off the shelf’ developments which can also be adapted to suit customers’ requirements. We are very proud of our customer oriented culture and ICE provides a unique opportunity to strengthen our close alignment with each and every customer in the industry as well as sharing our thoughts on how technology can be deployed to attract players and most importantly to retain them by delivering ‘best in class’ gaming entertainment.”

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