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ICE – Intralot to lift the curtain on its new terminal PhotonX

By - 31 January 2020

Intralot will be launching PhotonX at this year’s ICE as it looks to continue its commitment to modernising lotteries in a digital world.

Based on itsflagship Photon terminal design and featuring Intralot’s fault-free camera reader, PhotonX delivers a powerful performance and even more cost efficiencies. PhotonX is equipped with ‘unparalleled multimedia capability and incorporates a multitude of retailer-centric characteristics. It is the heart of the modern POS.’

Alongside this launch, Intralot will be exhibiting its market-tested solution portfolio and our latest breakthrough product innovations that deliver engaging player experiences while driving operational efficiencies for its customers. Under the theme “i-shapes the future” visitors will have the opportunity to step into a digital world of innovative lottery and sports betting solutions shaping the future of gaming.

“At ICE 2020, our visitors will have the opportunity to experience our innovative turnkey lottery and sports betting solutions from around the globe. We will continue shaping our next-generation products based on our players experience, the trends of the world-wide ecosystem, and the efficiency of our operators. We have a strong commitment to the Responsible Gaming principles, while providing entertainment and drive our customers’ growth and their contribution to good causes .” said Nikos Nikolakopoulos, Intralot Group Deputy CEO.

Also on show will be the Lotos X engine, which offers the ‘most parametrical games and draw management platform in the lottery industry.’

Mr. Nikolakopoulos added: “It sits at the heart of our Lottery Solutions that encompasses the Orchestrator layer/API Gateway enabling fast and easy integrations with any 3rd-party games/services while allowing a best-of-breed approach. The solution includes a set of components which address all operational aspects of a Lottery and offer a multitude of operator benefits, including the Canvas Content Management System (CMS), a unified platform for managing and publishing content across multiple touchpoints (websites, mobile apps, self-service terminals, etc.) and the Pulse Retailer, an end-to-end solution designed to empower and motivate retailers, and to enable the operator to manage efficiently its retail operations. Our complete i-Lottery Pulse Player platform, featuring PAM, CRM, and wallet components which offers an immersive, personalised, digital lottery gaming experience enables operators to maximise player lifetime value and reduce churn.

Elsewhere Intralot Orion, is the ‘most advanced and versatile betting platform, certified by BetRadar, for pre-game and in-play betting which supports all sports events across all channels, incorporating state of the art technologies and revenue generating features.’

A comprehensive Managed Trading Services (MTS) offering which covers all activities from trading to marketing and from customer support to strategic business planning. With 20 years of experience and a proven track record of managing some of the largest regulated Sportsbooks in the world, we can offer a competitive product in any regulated market and a service unmatched in the industry. Spanning a variety of operating models, our MTS are operated by an experienced team of traders using advanced algorithmic pricing, based on in-house probabilistic models, to ensure razor-sharp odds, efficient trading, accurate price changes, and fast event settlement.

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