Global payments provider Paysafe presence at this year’s ICE will be bigger and better than ever at this year after a transformational 12 months for the business which saw Paysafe expand its portfolio of brands – which already include Skrill, NETELLER and paysafecard – with the acquisition of affiliate technology provider Income Access.
The addition of Income Access, a longstanding 15-year-old business, has brought value-added services to Paysafe’s digital wallets offering and enabled the company to expand collaborative marketing efforts that drive new customer acquisition and conversion. At the events, Income Access will be demonstrating recent upgrades to the company’s multi-channel tracking and analytics affiliate platform as well as its Ad Serving tool and mobile app-tracking solution.
“ICE is the biggest industry event for the global iGaming industry so it’s important that we once again have a significant presence,” said Lorenzo Pellegrino, CEO of Digital Wallets and Income Access at Paysafe. “We look forward to discussing iGaming trends and the industry’s evolution with operators and affiliates alike as well as sharing how we’re staying ahead of the technology curve with recent product developments.”