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ICE – Pragmatic Play to display new product offering

By - 29 January 2020

Pragmatic Play will unveil the newest additions to its multi-product portfolio at ICE London 2020.

On display at Stand N8-120 will be the latest titles in Pragmatic Play’s Live Casino portfolio. Aside from the language dedicated roulettes (Roulette Russia, Roulette Germany and Roulette Italy) announced earlier this week, Pragmatic will also unveil its brand-new Asian studio with a suite of games.

After recently announcing an agreement with Endemol Shine Gaming for the rights to produce titles for the hit drama Peaky Blinders, a teaser of the first game will also be revealed to delegates at ICE.

Pragmatic’s growing offering will soon be expanded to include Virtual Sports. The launch of Virtual Sports adds a fourth vertical to the Pragmatic Play product portfolio, joining Slots, Live Casino and Bingo.

Some of the titles soon to be part of the Virtual Sports catalogue include Horse Racing, Penalty Shootout and Fantastic League, with more information to be revealed during the event.

Roxana Nazalu, Head of Marketing at Pragmatic Play, commented: “ICE is already a highly anticipated event in the iGaming industry, but the launch of a new vertical on our side makes it even more exciting. Adding another vertical to our offering will surely drive traffic to our stand, opening doors for new partnerships and bolstering up our position as a multi-product supplier.

“We will also be presenting a number of the latest innovations from our development studios, so look forward to meeting up with old friends, clients and making new friends at our stand.”

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