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UK – ICE relocates to Barcelona from 2025

By - 1 August 2023

Clarion Gaming has confirmed that from 2025 ICE and iGB Affiliate will be held in Barcelona.

The first editions of the two b2b events are to be held at the Fira de Barcelona (Gran Via) and will take place across 20-22 January 2025. ICE will be on 20-22 January and iGB Affiliate on 21-22 January.

The 2024 editions will take place at ExCeL London.

Alex Pratt, Group Managing Director, has explained that the process comprised 30 variables, numerous venue visits, city presentations and detailed negotiations. It examined issues such as the ease and costs of participating, both as an exhibitor and as a visitor, as well as the logistics involved in terms of transport and event organising. In addition, the process explored longer-term strategic factors impacting the development of ICE and iGB Affiliate. It was a highly complex, customer-led undertaking.

An integral part of the selection process involved the creation of an ICE Advisory Board comprising of international gambling brands drawn from both the land-based and online sectors of the industry. The Board made the final selection.

The decision to move wasn’t unanimous – one was neutral and five of the 23 organisations represented on the Advisory Board voted for London, although most of these stated they would support Barcelona if the move took place.

The Barcelona bid was notable for its outstanding exhibition and conference facilities, the ability to scale, its hospitality infrastructure, ease of logistics, engagement from the city, and the ability to deliver ROI for customers. ICE and iGB Affiliate will be the only major events taking place in Barcelona over the January dateline, enabling Clarion to create an exclusive venue and city experience for exhibitors and attendees alike.

Alex said that costs will vary on a case-by-case basis, but it is highly likely costs will reduce as part of this move. As we progress with the relocation process, account managers will share contacts with the venue and suppliers so they can understand this in more detail.

Clarion will communicate further details later this summer including an introduction to our Barcelona hotel partner who will be on hand to secure rooms you may wish to reserve for 2025.

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