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ICE – SIS and Inspired to launch virtual sports streaming service

By - 29 January 2016

SIS, a leading supplier of products and services to the online and retail betting markets, will be at ICE having signed a long term contract with Inspired to distribute Inspired’s full suite of virtual games to digital customers across the globe through SIS Stream.

This deal will harness the advanced capabilities of the SIS streaming platform, which has been optimised for delivering betting content and enables simple integration with Inspired’s unrivalled range of virtual sports content.

SIS and Inspired will provide the service known as ‘Virtuals Connect’ to operators and platform providers globally, allowing access to the most advanced and visually-stunning virtual betting content in the world. Importantly, the Virtuals Connect platform is a fully managed product offering, which removes any initial capital outlay on infrastructure for each customer, thus allowing operators of any size to offer Inspired’s hugely popular high-quality virtual sports content without the need to invest in bespoke hardware or streaming capability. Customers will have the ability to enhance the service with their own branded video player, which can be embedded anywhere on their website with ease. There are no complex integrations required, and the service is offered on an open streaming basis.

The content available will comprise of the full suite of Inspired’s award winning virtual sports products including its world leading HD Rush Football 2, which will be continually refreshed and enhanced to ensure that every Virtuals Connect subscriber gets the best possible virtuals product available on the market.

Paul Baker, Director of Strategic Development, at SIS, said: “We are delighted to partner with Inspired to harness the power of SIS Stream to deliver best-in-class virtual sports products to operators of all shapes and sizes. Innovation is at the core of everything we do, be it with retail or online solutions, and our agreement with Inspired marks another critical milestone in our development.”

Steven Rogers, Chief Commercial Officer of Digital Games at Inspired Gaming, said: “At Inspired we are continually looking for ways to diversify and grow our business, and the availability of Virtuals Connect across multiple digital channels, enabled by the power of SIS Stream, allows us to bring more of our market-leading content to yet more operators globally. We’re delighted to be partnering with SIS to provide this new service.”

Offering low latency, SIS Stream is an open streaming service which can allow punters to view content free of charge (Watch and Bet) as well as supporting the more traditional Bet and Watch model. Via this streaming platform, SIS provides horse racing content from LARC, Jebel Ali, Meydan and Singapore.

SIS has announced agreements with BAGS (Bookmakers’ Afternoon Greyhound Service) to stream the staple of the UK retail betting industry to international customers. With easy integration for operators, the move will make nearly 30,000 greyhound races from UK tracks available to end-users in no time.

It is the official data provider for Spanish football following an agreement secured with LaLiga in 2014. Utilising official in-stadium data scouts, it will be showcasing its ability to deliver super-fast uninterrupted data tailored to the needs of bookmakers 10 to 15 seconds faster than unofficial data suppliers.

Earlier this year, SIS secured a long-term deal with Racecourse Media Group (RMG) to provide horse racing pictures and data for RMG courses to licensed betting offices across UK and Ireland from 2018. This landmark deal gives SIS a strong platform from which its retail channels, will deliver over 100,000 betting opportunities to shops.

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