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ICE – SIS to unveil ground-breaking new live betting product at ICE London 2019

By - 31 January 2019

SIS, the leading provider of 24/7 betting services, will unveil a new ground-breaking betting product at ICE Totally Gaming 2019, alongside a showcase of its recently launched 24/7 Live Betting Channels.

The new short-form betting product, will help drive customer acquisition and retention for operators across the globe, with its innovative live gaming experience, optimised for both pre-play and in-play betting.

SIS is planning the unveiling of the new product on its stand at 12pm on Tuesday 5th February, allowing delegates to see the exciting new product. There will also be opportunities to be entered into a prize draw to win cash!

SIS CEO, Richard Ames, said: “We’re excited to reveal our innovative new product at ICE. While going into specific details at present would spoil the surprise, we are confident that our ground-breaking new gaming product will appeal to operators and bettors, capitalising on one of the industry’s fastest-growing verticals.”

Leveraging a rich heritage in the distribution of data, live pictures and pricing for horse racing and greyhound racing, as well as a recent expansion into other popular verticals for online sportsbook operators across the globe, its cutting-edge product portfolio has made SIS the leading supplier of 24/7 live betting services to retail and online operators in the industry.

SIS arrives at ICE Totally Gaming 2019 after a particularly productive year, which heralded the recent launch of its new flagship product, 24/7 Live Betting Channels. This features a 24/7 Greyhound Channel, a 24/7 Horse Racing Channel and a 24/7 Mixed Racing Channel. All channel-options provide global partners with profitable betting events every three minutes regardless of time zone.

The supplier has subsequently struck deals with a number of tier-one operators, who will go live with their own 24/7 Live Betting Channels in the new year. SIS provides retail and online operators globally with end-to-end solution which comprises of live streamed pictures, data, on-screen graphics with betting triggers as well as an extensive range of markets and prices designed to drive betting revenue for operators.

Paul Witten, Product Director at SIS, said: “ICE Totally Gaming provides us with an ideal setting to underline the quality and innovation we bring to the sports betting industry. Our new 24/7 Live Betting Channels are ideally suited for betting operators globally regardless of time zone, as there is profitable betting content throughout the day with a betting event every three minutes. By providing the channels in a ‘Watch & Bet’ format, operators globally can utilise the channels to drive customer acquisition and retention, improving operator margins and increasing revenue. It’s all backed by easy-to-integrate technology which ensures rapid deployment into multiple territories.”

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