SPORTS BETTING
India – SoftSwiss launches CricketBet Sportsbook tailored for Indian market
By Lewis - 21 May 2021
SoftSwiss has announced the start of a new betting project, CricketBet Sportsbook, to be run on its sportsbook platform.
CricketBet Sportsbook will be the second SoftSwiss Sportsbook client launching in the Indian market with a specialised cricket package on top of the standard sportsbook offering.
Officially launched in May, CricketBet is set for the summer full of large-scale events such as the upcoming Olympic Games in Tokyo and the rescheduled Euro 2020.
SoftSwiss Sportsbook is looking to establish itself further in the Indian market after the successful launch of its first project, Betjungle Sportsbook, in March.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, said: “We’re thrilled to be deepening our presence in the Indian market and launching our services with a new client like CricketBet!
“This partnership will allow even more Indian players, one of the most engaged cricket fans in the world, to enjoy what our Premium Cricket package has to offer as well as diversify their betting experience with our newly-added betting odds options! Cannot wait to start our betting journey!”.
The CricketBet team commented on the new partnership: “We’re extremely excited to be partnering with SoftSwiss Sportsbook and further extending their presence on the Indian market delivering an exciting, convenient and reliable betting experience to our players!
“We hope for very long and fruitful cooperation with such a key market player in the iGaming industry like SoftSwiss, with whom we rest assured we’ll be able to maximise our customer satisfaction. We’re excited to be opening this new chapter for and are hoping for a very fruitful collaboration!”
