SPORTS BETTING

Ireland – BoyleSports renews deal for North American racing content with XB Net

By Lewis - 6 July 2021

XB Net has renewed its distribution deal with Irish and UK betting group, BoyleSports.

The deal deploys a range of XB Net’s live pictures, data and betting services from a network of over 60 North American tracks allowing BoyleSports to fill its programming timetable with a pipeline of rapid-cycling betting opportunities.

The daily schedule of content, which neatly complements the UK and Ireland’s domestic racing action, provides BoyleSports with a reliable source of fast-settling betting content between 18:00 and 05:00 CET.

David Burgin, Trading Director at BoyleSports, said: “Throughout the pandemic’s postponements and lockdowns, our loyal customers quickly came to appreciate the fresh excitement and value that US racing brings to their betting experience.

“Regardless of whether they’re dropping in to watch one race or the entire card, it provides a trustworthy and regular flow of quick-fire betting opportunities which invariably hit the mark.

“Since the UK and Ireland’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming has now become the new normal for our players, due in no small part to this ongoing collaboration with XB Net and their expertise in betting solutions.

“We look forward to seeing how these progressive products continue to perform across some of the highlights on the US calendar, including the Breeders’ Cup World Championships.”

Simon Fraser, Senior Vice President of International at XB Net, added: “BoyleSports is a big brand whose expertise and customer service is best-in-breed. So, it’s a timely moment at which to collaborate with their leading digital sportsbook and burgeoning retail focus, two channels which have embraced the benefits and utility of North American racing.

“While domestic racing is long since back in full swing, those players who were drawn to North American racing during the pandemic have mostly been retained which constitutes another welcome endorsement of our services.

“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for BoyleSports.”