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Ireland – GameAccount announces launch of next-generation iGaming Back Office

By - 29 July 2014

GameAccount Network has announced the commercial launch of the next generation iSight Back Office.

The newly re-engineered iSight Back Office will empower operators of GameAccount’s GameSTACK enterprise Internet gaming solution to comprehensively manage their customers’ accounts and implement cutting-edge marketing promotions designed to encourage increased visitation to any casino operator’s property.

The comprehensive redesign initiative of iSight Back Office was aligned to the needs of United States’ operators; from enhanced bonusing functionalities, deeply integrated marketing and reporting tools, and robust Casino Management System integration controls courtesy of iBridge. GameAccount’s patent-pending iBridge, part of the GameSTACK Internet Gaming System, links to any third party CMS enabling casino operators to implement diverse marketing promotions across desktop and mobile Internet devices capable of being redeemed online or on-property. GameAccount is committed to continuing to enhance the iSight Back Office™ following this month’s major release to ensure operators have the most advanced patron management suite in the marketplace.

Next-generation iSight Back Office is now live in the United States market and supporting both virtual currency-based Simulated Gaming and real money Regulated Gaming. One back office supporting two distinct business models prior to and post-regulation of Internet gaming.

iBridge patent-pending framework links the Company’s GameSTACK Internet Gaming System to various proprietary and third party casino management systems, business intelligence tools, and loyalty club programs.

iSight Back Office grants casino operators the ability to devise an Internet gaming experience driving online players to their casino properties through cutting-edge online-to-property marketing promotions.
Newly integrated messaging and bonusing capabilities for in-casino real money gaming via GameSTACK Internet gaming system.

Integrated cash-in/out interface capability, enabling operators to deposit and withdraw from their online accounts via the operator’s existing on-property cage infrastructure. Relevant for both real money Regulated Gaming and enabling patrons to purchase virtual credits while on-property for the purposes of undertaking Simulated Gaming at home or on the move via mobile devices.

The iSight Back Office supports on-property Internet gaming and location-specific mobile marketing. Casino operators can implement diverse promotions of their iGaming offering triggered by patrons’ presence in precise zones created within the casino property. This innovation is enabled by the Company’s GameSTACK Internet Gaming System and SENSE3 mobile gaming solution working with easily-deployed on-property infrastructure and all managed via the iSight Back Office.

Dermot Smurfit, CEO of GameAccount Network commented:“The iSight Back Office is the product of our internal development team working hand-in-glove with casino operators in the United States to design a single customer management and marketing promotions system driving online players back into the operators’ casino properties. Back office systems are not all alike. All too often an iGaming provider’s back office seeks to ring-fence online players away from land-based casino operations. Our back office system offers compelling convergence capabilities learned from hard-earned experience of creating online-to-property ecosystems where playing online for virtual money becomes as natural as playing on-property for real money. Which iGaming back office to embrace is the single most important decision for any US casino operator when seeking to deliver their business online. Our unique back office is now demonstrably driving adoption of our enterprise iGaming solutions among sophisticated US casino operators looking to commit to a single core technology platform.”

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