KamaGames, the largest European social mobile poker operator, not recently celebrated 10 years in business by reaching the landmark of 150m unique players with record revenue and profit numbers.
Over the last 12 months, KamaGames grew its revenue by 38.4 per cent, more than 1.5 times the social casino market average of 24.4 per cent. In contrast, during this time, the mobile gaming market grew by 18 per cent.
KamaGames attributes its successes in 2020, in part, to the rollout of new content and update of games hosted within its apps including the launch of new poker and blackjack tournaments, a variety of benefits for paying VIP players and new in-game events, ratings. There was also a renewed focus on advertising monetisation and an emphasis on CRM and gaming activities.
In 2020, KamaGames’ flagship title, Pokerist, remained the third largest social poker player in the world and the leader in no less than 12 countries. KamaGames also rose to become the #1 poker app by revenue on iOS in Spain. KamaGames’ second-largest product, Blackjackist, also grew by more than 40 per cent in revenue, more than half of which came from the US KamaGames’ Blackjackist currently stands as the global leader among social blackjack games. KamaGames’ other titles also remained leaders in their market in the previous year. For instance, Roulettist showed 70 per cent revenue growth and is still the largest social roulette game in the world.
Another key component to KamaGames’ success in 2020 was the cultivation of key partnerships with quality brands. One such partnership included the launch of the Hard Rock Blackjack app in connection with the globally recognised Hard Rock brand. KamaGames also made advertising campaigns with global UFC athletes such as Tony Ferguson, Colby Covington and UFC champion Petr Yan.