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SPORTS BETTING

Ireland – Onionsack rebrands and appoints new Chairman

By - 1 December 2021

Voxbet, now formally known as Onionsack, has appointed Andrew Lee to the position of Chairman as it bids to expand its scope and global footprint across the industry.

Voxbet is a technology company that enables sports bettors to speak or type what they want from a sportsbook, whether that’s a bet, a market or a tip. Voxbet has stated that ‘the rebrand and appointment underscores its mission to transform the user experience for sports bettors of every generation and territory’.

Lee joins Voxbet after successful stints across an array of leadership roles, most notably as Managing Director of William Hill Online (WHO), President of WorldRemit and more recently as MD of International Sportsbook at The Stars Group.

Voxbet founder and CEO, Jonathan Power, said: “We’re delighted that Andy has agreed to come on board as Chairman, as we seek to rapidly expand and grow our global customer base. His focus as a leader is proven at tier one operators – he led the Mobile First charge successfully at William Hill Online and sees the coming evolution to Voice First.

“Andy has a track record of succeeding by being ahead of the curve. We’re already enjoying the benefit of Andy’s analytical eye and strategic planning and when he speaks people listen. That’s priceless for us.”

Mr. Lee commented: “I’m thrilled to join the talented Voxbet team at such an exciting time for the business. Its pioneering technology is already proven with leading international operators.

“I believe Voxbet has one of the most applicable ideas in the market, in that it solves a genuine problem for sportsbooks and its customers as well as creating new opportunities for customer reach. There is no more timely story in our sector than this one.”

Voxbet Founder and CEO, Jonathan Power, added: “Genuine innovation comes so rarely to our sector. But when it does, it’s invariably salient and universally adopted. We’re confident customers will increasingly demand better navigation and greater personalisation, particularly that which is accessible by voice.

“The prevalent usage of voice amongst the younger generation combined with the investment in voice-to-text by leading technology companies suggests the same. Our proven success in understanding text bets gives us a distinct head start in terms of voice interfaces in the sports betting space.”

“As such, the rebrand to Voxbet feels a judicious one, in that it immediately identifies our area of expertise in natural-language bet-processing, and points the way to how we envisage betting evolving in the future.”

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