Israel – Beehive agrees Wizits social casino dealBy Phil - 10 October 2016
Gaming marketing optimisation specialist Beehive has reached an agreement with social casino operator Wizits Ltd. to manage its multi-channel marketing.
The deal will initially see Beehive’s industry-leading marketing tools used across Wizits’ Slotagram, Fashion TV Games and Win Vegas brands, with an additional, soon-to-be-launched brand also part of the agreement.
This latest agreement displays the flexibility of Beehive’s unique CRM and business intelligence engine, which can be applied across both real money and social gaming.
Adi Dagan, founder and CEO of Beehive, said: “As the only marketing optimization provider focused on the gaming industry, a move into social was a logical next step for Beehive.
“We are excited to work alongside Wizits, one of the most innovative social casino operators in what is an extremely competitive market, and look forward to helping further grow their fantastic brands.”
Yasmin Zadjman-David, head of marketing at Wizits, added: “We were drawn to Beehive because it is the only marketing automation and business intelligence tool specifically designed for the gaming industry.
“Working with Beehive is a fantastic experience and an efficient way to grow our business. We have already learnt a great deal from their experienced team.”
Beehive’s unique Labs platform is a powerful tool that helps operators and fellow suppliers analyse, optimise and monetise customers. Its unique intuitive marketing tools are proven to boost conversion and retention rates across online, mobile, and retail channels.
The company works with a number of major operators and providers in the iGaming industry, including Ladbrokes, SNAI and Microgame.