Israel – Beehive lands Knockout Gaming dealBy Phil - 6 April 2017
Data-driven marketing experts Beehive will provide its omni-channel marketing platform to Knockout Gaming’s B2C sites, after reaching a B2B deal with the fast-growing turnkey platform provider.
The agreement will see the Beehive platform integrated as a core product with Knockout Gaming’s B2C clients, with Beehive’s tools offered on a sub-licence basis.
The white-label casinos will have access to Beehive’s unique data-driven technology, a powerful engine that helps operators to optimise their marketing campaigns utilising data-driven personalised messages.
Gray Knight, President / CEO at Knockout Gaming, said: “Operators are always asking us to add tools to our platform that will give them the power optimise their marketing and differentiate themselves from competitors, so we are delighted to be integrating Beehive’s fantastic iGaming marketing tools.”
Adi Dagan, founder and CEO of Beehive, said: “Beehive is all about empowering operators and suppliers to make the most out of their player base and offer a personalised experience to users. This agreement with Knockout Gaming will bring Beehive’s market-leading tools to a number of innovative operators and we look forward to lending our expertise to help supercharge their growth.
“B2B partnerships are a strategic business commitment for Beehive. These partnerships create a true win-win situation for both the B2B provider and us, so it is fantastic to have Knockout Gaming on board as well. Our relationship with the Knockout team looked promising from day one and we look forward for a long-term fruitful partnership with them.”
The Beehive platform offers a one-stop solution for iGaming marketers that dynamically clusters players and then targets them through an omni-channel campaign management engine.
It is proven to boost conversion and retention across online, mobile and retail, and comes with a series of innovative new features including Beehive Canvas, an omni-channel player journey planner and, Beehive Chatbot, which empowers operators to engage with players via Facebook Messenger.