Interactive
Israel – Optimove doubles revenue in 2015
By Phil - 15 February 2016
Optimove has announced that from 2014 to 2015 the company doubled its revenue with its number of clients increasing 71 per cent to 180.
Optimove’s retention automation platform delivered more than 2.6bn marketing messages to over 56m unique customers on behalf of leading brands, including Zynga, Outbrain, Lucky Vitamin, Scientific Games, Nelly, Adore Me, Sporting Bet and many others. The most-used message delivery channel was Facebook (with approximately 1.1bn ad impressions), followed by email (over 1bn emails sent), real-time in-platform (9.4m interactions), SMS (28m messages) and mobile push (21m notifications).
Pini Yakuel, founder and CEO of Optimove, said: “In today’s customer-centric digital cosmos, companies of all sizes and in all verticals understand that marketing technologies are no longer a luxury but a precondition for creating and maintaining a competitive edge. We are proud to play an important role in helping those companies embrace this new era of customer marketing. Since laying the initial groundwork in 2010, we are now well positioned to lead the high definition, emotionally intelligent customer marketing space. Our 100 per cent year-over-year growth three years in a row is testament to the strength of our team and the necessity of our solution.
Looking forward to another year of substantial growth in 2016, Optimove recently relaunched its website and rebranded its solution as a Customer Marketing Cloud.
The company has expanded the scope of its offering with the launch of Optimove’s new Strategic Services. Optimove plans to continue its rapid expansion with a particular focus on the US and UK markets. It will hire aggressively in all departments of the company, while devoting additional resources to its R&D and product engineering initiatives.
Mr. Yakuel added: “We look forward to another great year in 2016 as we continue to educate the market on the importance of capitalising on one’s existing customers, while becoming the ultimate end-to-end retention marketing solution.”
