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Israel – Scientific Games makes social gaming move with Come2Play acquisition

By - 23 June 2020

SciPlay has bought Come2Play, an Israeli based developer and manager of casual mobile games. This acquisition brings the company in to the fast growing casual gaming segment.

Headquartered in Tel Aviv, Israel with additional development offices in Poltava City, Ukraine, Come2Play’s social mobile games are enjoyed by casual game players from around the world. Come2Play’s innovative game, Solitaire Pets Adventure, presents a new and fresh spin on the classic game solitaire while its Backgammon Live is the leading backgammon experience available. Come2Play brings an experienced and talented international team that will join forces with SciPlay’s worldwide team to drive game advancements and revenue expansion.

Since its founding, one of SciPlay’s core strategies has been to bring on the best new content and supercharge it with the Company’s industry leading player acquisition and revenue generation engine. The Company’s last acquisition, SpiceRack, brought the popular bingo game Bingo Showdown into the SciPlay portfolio in 2017. SciPlay drove incredible results after the acquisition by more than tripling the games’ revenue. The Company will utilize the same successful model to bring Come2Play into the SciPlay portfolio.

“We are extremely excited to welcome the Come2Play team to SciPlay as this is a perfect match when it comes to both our products and culture,” said Josh Wilson, Chief Executive Officer of SciPlay. “Adding a new genre of evergreen casual games and an incredibly talented team to our portfolio immediately expands our market beyond social casino apps, and enables us to leverage our unique technology and strategies to drive player engagement and grow revenue. We believe that with our support and expertise in user acquisition, analytics and live ops, we will be able to drive new growth behind the Come2Play titles.”

“Our studio was founded on our passion to make games that really connect with our players, and we are thrilled to be joining SciPlay to take our games to the next level,” said Alon Barzilay, Chief Executive Officer of Come2Play. “By leveraging the expertise and support from the wider SciPlay team, we will amplify the reach of our games, including our groundbreaking Solitaire game, Solitaire Pets Adventure. We couldn’t be more thrilled for the future.”

The transaction closed effective June 22, 2020 and does not materially impact the company’s liquidity position, which is over $300m with no debt on the balance sheet. Financial details of the transaction are not being disclosed.

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