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Italy – BetFlag arms itself with Inspired’s virtual sports portfolio

By - 19 March 2014

Inspired Gaming Group has signed a deal to supply its virtual sports to BetFlag’s online and mobile platforms in Italy.

Following the deal, Inspired will be supplying the whole virtual sports portfolio of eight games including football, horse racing, trotting, greyhounds, tennis, and motor racing. BetFlag.it is a next generation website launched by the highly experienced Tarricone Group. Over the past years, the Tarricone Group have been considered industry leaders within the Italian betting market. The group is deemed a pioneer in the marketplace and their innovative products and services revolutionized telephone and online betting in Italy.

Vitaliano Casalone, President of Inspired Gaming Italy, commented: “We are delighted to provide our premium virtual sports content to such a pioneer in the online and mobile betting market in Italy. BetFlag’s Italian customers can now bet via mobile and online on 8 different virtual sports and a comprehensive selection of all popular bet markets. Inspired’s Virtual Sports have been live in Italy since December 2013 and are already very popular with the Italian players. Our products are proven to generate twice as much more daily income than competing products in competitive trials – we look forward to years of success with BetFlag customers too.”

Nicola Pardi, President of BetFlag S.p.A., added: “We are constantly looking to provide our customers with the best content and the most exciting entertainment. By adding Inspired’s virtual sports to our existing portfolio, BetFlag further strengthens its leadership position with the most complete online and mobile product offering in the Italian market.”

Inspired’s online and mobile virtual sports provide a 24/7 stream of virtual betting and are proven to add at least 10 to15 per cent to sportbook revenues. Unlike competing products, the schedules and margins are fully operator configurable, and the graphics can be customised with branded backgrounds. Inspired offers over 30 product variants including weather variants, event durations and track/stadia variants.

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