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Italy – BtoBet to launch sports betting package in Italy

By - 14 March 2016

In light of the legal amendments which will soon regulate the Italian market, including the introduction of a betting exchange law, BtoBet is planning to give Italian operators a different way to approach their business.

After operating successfully in strict regulated markets like Belgium, BtoBet felt confident that introducing its betting software to the Italian market was the next natural move to make.
Btobet’s Sportsbook software is based on a studied algorithmic dynamic of rules which are able to fit the needs of any kind of operator, included those who operate in a highly regulated market. Having the BtoBet betting software the operator will gain a reliable solution to offer a wide range of sports, events and markets.

Alessandro Fried, CEO of BtoBet, said: “With this software solution BtoBet is able to offer licensees who operate in strict regulated markets, a high quality product which is easily adaptable to every jurisdiction due to our sophisticated offer. Our experience in operating in other existing challenging markets will benefit the Italian operator.”

The features offered in BtoBet’s Sportsbook solution are ample but include the Genius Bonus Module which through a dynamic segmentation of players, gives bonuses automatically and monitors how the bonus is played.

Another feature is the Notification System, which advises the operations team with all the possible frauds which are happening. There is also the Advanced Dynamic Reporting for more transparency and to have reports in real time.

Other features include a detailed system of player segmentation, and easy to use rule engine and the monitoring of KPIs on a monthly basis.

The BtoBet Sportsbook solution is compatible with the three products offered by the company, B Neuron, B Konnect and B Retail.
B Neuron has been developed through the use of artificial intelligence and adapted to sustaining the operator by guiding him to make the right decisions for the management, acquisition and retention of players/bettors.

B Konnect is BtoBet’s plug-in solution, a software ready to be integrated in any platform widening the operator’s gaming content offers to increase profit margins.

B Retail is the ideal tool to manage the land based market. It is the only product in the market which links the retail market to the potential of the online business. It is a cognitive tool which breaks the barrier between these two important business industries.

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