Interactive

Italy – bwin to sponsor Inter Milan

bwin has signed a three-year partnership agreement with FC Internazionale, popularly known as Inter Milan, which sees the brand become the first Official Betting Partner in the club’s history.

The partnership between bwin and FC Internazionale will see bwin provide live in-play odds directly on the LED perimeter boards at the club’s legendary San Siro stadium during home matches, as was unveiled at Inter’s Seria A opening day victory over Fiorentina.

bwin will also feature prominently on the digital properties and social channels of the club where the sportsbook will make a key contribution to match day experiences, providing fans with the latest odds, statistics and match information, online and via mobile apps. Nerazzurri fans will also benefit from exclusive promotions and special offers.

The partnership marries the best of Inter’s tradition and culture with digital innovation aiming, to put fans at the heart of the experience. The agreement expands bwin’s portfolio of international sponsorships which already includes prestigious European clubs such as Borussia Dortmund in Germany and Atletico Madrid, Valencia, Sevilla and Villareal in Spain.

Michael Gandler, Chief Revenue Officer of FC Internazionale said: “We are delighted to have reached a partnership with an international brand of bwin’s size and prestige. Inter and bwin are united by the desire to develop and achieve at the highest levels. We hope this new partnership will lead us both to a future full of success and innovation. bwin will be able to leverage the developing digital and multimedia channels of the club to expand its business while delivering unique and valuable content to its customers. ”

Moreno Marasco, Country Lead and member of bwin Italia Board of Directors said: “We are proud to announce this partnership with FC Inter. bwin has historically always supported and sponsored those clubs that compete at the pinnacle of the international football. We consider it a privilege to have been chosen by Inter as their first partner in our product category. This collaboration highlights our connection to the world of sport and its values. After the first two victories of the season, we believe that this year will be special and we are extremely excited to live it alongside a team like Inter.”