Interactive

Italy – Greentube signs content deal with BLOX to expand Italian presence

Greentube, the Novomatic Interactive division, has secured a content deal with platform provider BLOX, in a move that will see the supplier strengthen its foothold in the Italian market.

A number of Greentube’s top-performing titles including Book of Ra deluxe, Lucky Lady’s Charm deluxe, Sizzling Hot deluxe, Lord of the Ocean and Always Hot deluxe, will initially be added to the aggregation platform and made available to BLOX’s extensive operator network. Additional content from ‘Greentube Collections’, an exclusive portfolio which encompasses all the supplier’s games series, will be launched throughout the year.

BLOX was founded in 2020 and offers a comprehensive content aggregator platform, providing leading Italian operators with a vast range of the best casino games from the world’s most popular studios.

Greentube has been active in the Italian market since 2018 and its content has gained a huge local following. The supplier’s portfolio is now live across a number of leading operator brands in the country.

Michael Bauer, CFO/CGO of Greentube, said: “Italy is an important market for Greentube and our games are loved by slot fans in the country. By teaming up with BLOX, a content aggregator that has quickly established itself as a trusted and reliable partner, we will be able to swiftly reach a wider audience through some of the most prominent operator brands in the market.”

Karl Grech, CCO at BLOX, said: “Greentube’s content portfolio is second to none with iconic titles that players know and love. Through this partnership we will significantly enhance our current offering and provide our operator partners with unrivalled high-quality titles.”