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Italy – HappyBet to sponsor AC Milan

By - 11 August 2021

AC Milan and HappyBet are proud to announce their partnership. HappyBet is part of the Snaitech Group, one of the leading sports betting providers in Italy, and is now the official betting partner of the Rossoneri in Austria and Germany.

The official announcement will take place in the course of the prestigious friendly match between AC Milan and Real Madrid CF, took place on August 8, in Klagenfurt.

The focus of the cooperation between AC Milan and HAPPYBET is innovation. This is proven by the fact that HappyBet will be seen as an exclusive brand on the LED band during the AC Milan games (Serie A) in the San Siro Stadium – both in Austria and in Germany. This is made possible by the digital billboard replacement technology ( DBR for short ), which ensures the digital presentation of the brand on the advertising boards in San Siro.

The new partnership paves the way for a number of exclusive initiatives that will last throughout the season. The aim behind this is to anchor the HAPPYBET brand among the large AC Milan fan base in Germany and Austria.

The sports betting provider HappyBet stands for reliability and competence in the German and Austrian betting market. In 2017 the company was taken over by the Playtech Group. Playtech is one of the leading software manufacturers for gaming and operates in 24 different countries. In 2018, the Playtech Group also integrated Snaitech.

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