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Italy – Highlight Games announces virtual sports contract with Lottomatica

By - 7 May 2019

The gaming specialist Highlight Games, a Cherry AB subsidiary, has entered into a multi-year agreement with Lottomatica, which will deploy Highlight Games’ Soccerbet virtual sports products in Italy.

Under the agreement, the parties will launch Highlight Games’ products into the Lottomatica retail estate under the branding Soccerbet LEGENDS FOOTBALL and Soccerbet LEGENDS LEAGUE. The products will also be available on Lottomatica’s online and mobile channels.

Soccerbet Single Match and League products are based on Highlight Games’ exclusively licensed and ADM approved football product, which features archive footage from the Serie A Italian Football League.

Tim Green, CEO, Highlight Games, commented: “This multi-year agreement with a leading Concessionaire in the Italian market is testament to the growing demand for Highlight Games’ innovative virtual sports products. Football is a national obsession in Italy and Highlight Games is delighted to offer Lottomatica customers the opportunity to bet on a multitude of virtual football markets while watching high-quality footage from one of the most celebrated football leagues in the world.”

Alessandra Fiumara, Sports Betting Senior Director, Lottomatica, added: “Lottomatica looks forward to launching Soccerbet LEGENDS FOOTBALL and Soccerbet LEGENDS LEAGUE with Highlight Games. The use of real archive footage featuring legendary teams, players and stadia from ‘Serie A’ is an exciting innovation in the virtual sports world and we are confident that our players will be attracted by these new products.”

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