International Game Technology and Lottomatica Group have entered into a strategic relationship to bring game content and game terminals to the Italian VLT (Comma 6b) gaming market.
This strategic partnership provides entry for IGT into the Italian VLT market; a market reported to be in excess of US$2bn in gross gaming revenue, with Lottomatica, currently the leading operator in the VLT market.
Patti Hart, IGT Chief Executive Officer, said: “IGT is excited about stepping into this large and growing market. Partnering with Lottomatica will allow us to engage the Italian VLT players with our leading game content. As a global leader in gaming solutions, we are proud to partner with the leading operator of gaming entertainment in Italy and one of the largest gaming companies in the world.”
Lottomatica Group Chief Executive Officer Marco Sala added: “We are proud to partner with IGT. Together we will not only increase our significant footprint in the VLT market, but we will be able to combine our resources to provide the Italian players with new and exciting games that will help increase our competitive edge in the market, leveraging on the integration with the Spielo VLT system and games.”
IGT game content will be available to the Lottomatica Group in Italy VLT for a period of exclusivity. Lottomatica will deliver IGT game content to a high percentage of the installed base of VLT’s in Lottomatica’s network, which, with nearly 9,000 units, is currently the largest active VLT network in Italy.
In addition to licensing game content, IGT will also partner with Lottomatica to integrate IGT’s VLT terminals on the Spielo VLT system, which is currently adopted in Italy by Lottomatica and several other concessionaires