Operator News
Italy – IGT enters video bingo with Zest Gaming
By Phil - 28 July 2017
IGT is entering the international video bingo sector with Zest Gaming, a leading supplier of multi-card video bingo solutions, based in Lecca in Italy.
The transaction strengthens IGT’s industry-leading product and content portfolio and enables IGT to deliver Zest’s entertaining games to IGT customers, providing new and engaging gaming experiences to players.
“Zest’s multi-card video bingo solution is recognized as one of the best in the international market,” said Walter Bugno, IGT CEO International. “Bringing IGT’s gaming expertise and Customer First approach together with Zest’s proven video bingo solution allows IGT to generate value in existing and new markets.”
“This marks a new era for Zest,” said Zest President and CEO Luca Frigerio. “Combining Zest’s innovative and entertaining game features with IGT’s global leadership will enhance the value we provide to existing markets and accelerate expansion into new markets.”
Zest’s core offering is multi-card video bingo content displayed on a dual-screen cabinet built on server-based gaming architecture. Its engaging game features include extra balls, venue jackpots, fun bonus games and community games.
Zest is the first and only major video bingo supplier to offer a multi-game bingo solution, allowing players to instantly choose their favorite titles among multiple games on a single machine. In addition to enhancing the player experience, the solution helps operators maximize floor space for faster and greater return on investment. The solution also includes new progressive prizes.
IGT will leverage the skills and expertise of Zest’s management team, with Luca Frigerio leading IGT’s new Video Bingo business unit.
