Italy – Inspired extends deal with Eurobet ItaliaBy Phil - 12 June 2015
Inspired has extended its contract to supply virtual sports to Eurobet Italia, a leading Italian gaming operator.
Inspired has become renowned in Italy as the go-to virtual sports provider of choice, due to the range of sports available and proven market-leading game revenues. From a standing start, Inspired’s Virtuals have supported the development of a €1billion p.a. market in Italy in just one year. Inspired supplies 95% of the country’s land-based, online and mobile Virtual Sports. Its Virtuals are available to Italian players in over 7,000 betting venues, and on all of the main web and mobile sites.
Eurobet Italia launched Inspired’s Virtuals in December 2013 and since then has steadily increased its number of sports and feeds, in line with huge player demand. Inspired now provides Eurobet Italia with eight of its premium Virtuals across retail and online: Rush Football, Rush Horses, Rush Trotting, Rush Greyhounds, Rush Motor Racing, Rush Speedway, Rush Cycling and Rush Tennis. In retail, Inspired’s Virtuals are live in over 800 Eurobet shops, via two feeds and via three feeds running concurrently online.
Eurobet Italia will also be one of the first gaming operators to launch Inspired’s latest sport, ‘Rush Football 2’. Inspired’s Rush Football is the most played virtual sport in Italy so there is much anticipation for Inspired’s newest football product, which has lifelike Ultra HD graphics and over 25 bet markets.
Vitaliano Casalone, Presidente of Inspired Italia, said: “We are thrilled that Eurobet Italia has extended its Virtuals contract. It is testament to the quality of our products and the positive response from players. Over the last year we have led and developed the Virtuals gaming category in Italy. We have taken the time to understand the preferences of the Italian players and built long-standing relationships with our 15 Virtual Sports customers in Italy, including Eurobet Italia.
“As we grow our footprint and gaming portfolio we are committed to stay focused on what is driving our success – developing the best content that keeps players entertained, whilst working closely with our customers to enable them to keep driving structured, incremental revenues.”