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Italy – Inspired signs long-term contract with SNAI

By - 3 July 2015

Inspired has renewed its Virtual Sports contract with SNAI, a leading Italian gaming operator.

Inspired currently provides SNAI with eight premium Virtual Sports across retail and online, and will soon add ‘Rush Football 2’ to the list, which promises to be the market-leading Virtual Football product. Rush Football 2 boasts lifelike Ultra HD graphics and over 25 bet markets – resulting in a more exciting and premium player experience.

The contract forms a strategic partnership between Inspired’s Virtual Sports product roadmap and SNAI’s retail and online gaming expansion and future mobile deployment. SNAI will benefit from future enhancements made to Inspired’s Virtual Sports suite, as well as the addition of innovative new games and product features. Inspired is making significant investment into its Virtual Sports product roadmap. It has just completed an extensive omnichannel consumer research project to get greater insight into Italian player preferences.

Inspired currently supplies circa. 95 per cent of the land-based, online and mobile Virtual Sports market in Italy. From a standing start, Inspired’s software has supported the development of a €1billion p.a. market in Italy in just one year. Its Virtual Sports are now available to Italian players in over 7,000 betting venues, and on all of the main web and mobile sites.

Vitaliano Casalone, Presidente of Inspired Italia, said: “There is a clear affinity between SNAI’s and Inspired’s growth plans. As SNAI increases its omnichannel offering, and increases the amount of events it runs each day, it will be supported by our evolving Virtual Sports product suite, which continues to lead the market with the most engaging and popular games.”

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