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Italy – Intralot Italia launches Inspired Virtuals across 550 locations

By - 28 October 2014

Inspired Gaming has signed up its eighth Italian concessionaire with Intralot Italia going live with Inspired’s Virtual Sports.

Inspired currently supplies over 90 per cent of the land-based and online Virtual Sports market in Italy. In the last year, Inspired’s Virtual Sports products have supported the development of a €1bn p.a. market in Italy.

Intralot Italia will be dedicating one of its two channels, to broadcast Inspired’s extensive Virtual Sports library of games. Available games include football, horses, trotting, tennis, motor racing, speedway, greyhounds and cycling. The channel will be broadcast across 550 locations across Italy.

Vitaliano Casalone, Presidente of Inspired Italia, comments: “Inspired has seen phenomenal growth in the Italian market over the last year. Our success is largely due to the research we have undertaken to understand the Italian player, and the content that we have developed to address their preferences. The breadth of sports and our leadership in Virtual Football makes us a natural choice for Italian concessionaires.

“We are thrilled to announce this launch with Intralot. With our eighth Virtual Sports customer now live in Italy, we are well on our way to our Virtual Sports being live across 10,000 venues in Italy in the near future. We are committed to maintaining our launches in new bet markets and we have a number of innovations in the pipeline, which we will be announcing early next year.”

“The strategic alliance with Inspired Gaming Group, benefitting from their experience in the virtual games industry, is another example of Intralot Italia’s continued commitment to providing leading gaming alternatives to meet the ever increasing demands of our customers” said Emilio Iaia CEO -Intralot Italia S.p.A.

Inspired is the leading supplier worldwide of Virtual Sports for lottery and sports betting across 40,000 venues and over 200 web and mobile sites in 35 countries.

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