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Italy – Italy returns to exhibitions with 32nd Enada Rimini heralded a success

By - 5 October 2020

The new normal was highlighted in Rimini, from September 30 with the 32nd ENADA International Amusement and Gaming Machine Show, held at the Romagna city’s Expo Centre and which signalled the restart of expo activity.

The expo, organised by Italian Exhibition Group in collaboration with SAPAR, even if with smaller numbers and dimensions compared to the normal spring edition, but in line with the dimensions of the autumn edition, managed to achieve the objective of satisfying the companies who decided to exhibit and all the industry and trade members who came to Rimini Expo Centre to do business and provide an update on the market situation.

ENADA represented an important boost in the direction of a re-start on the entire gaming world, a breath of energy for the whole sector, with a renewed desire to work as a team on behalf of all the players involved.

The courage, responsibility and resilience of Italian Exhibition Group won, thanks to the strength of the credibility of the top European exhibition organizer for capacity of creating it own events, who, in a very short time, managed to involve a considerable number of companies determined to win the challenge of the re-start thanks also to the #safebusiness by IEG safety protocol, the strict system adopted to ensure safe practical attendance at the venue.

And it was strategic thanks to the participation of a pool of leading companies who believed in the project, including, in alphabetical order: Alberici, Bakoo, Baldazzi Styl Art SpA, Cermel, Change Italia Srl, Elettronica Video Games, Fiam Automazione, Game Solution, Global Starnet, Impronta Designers, IGT International Games Trade SpA, MDS, MGR, Modena Giochi Giuliani, Moviemex 3D, Nazionale Elettronica, Net, Nicematic, Orlando, PGS Italia, Promel, PSM Tech, SDSP, TBM, Vicenza Giochi and White.

An expo with physical attendees, as was said, but also involving new technologies. The futuristic Vision Arena, a true television studio realized in the expo centre’s south foyer, ensured the broadcast in streaming of the main conference events which have always distinguished ENADA. Particularly worthy of mention were the conference organised by Gioconews on “The new face of gaming and the new opportunities. What impact have the recent regulations had on the sector – such as the ban on advertising – and what are the consequences of the pandemic and lockdown and the possible new marketing strategies?” and the meeting organised by the Agimeg agency on the topic “100 days of lockdown, 100 days of reopening: betting shops, slot machine and bingo halls, what is necessary for the relaunch of activities without the loss of takings or jobs”, as well as the inaugural conference, entitled “State of play: let’s start again from ENADA” with the participation of SAPAR and Italy’s Customs and Monopolies Agency.

To facilitate international contacts, IEG also organised an online marketplace for contacting foreign buyers connected from various countries, including: Lithuania, Moldavia, Ukraine, Georgia, France, Great Britain, Belarus.

The exhibition operated in full compliance with health rules and protocols, protecting health and supporting the economy.

CEO of IEG, Corrado Peraboni said: “We have worked on this plan with the desire to give a complete and reliable answer to customers and the public who, today more than ever, ask us to be able to count on trade fairs and congresses to restart. We did it in line with the health rules against covid-19 and the documents drawn up by AEFI, FEDERCONGRESSI, UFI and EMECA, whom I thank for their constant presence on the subject.”

There are over fifty indications outlined in the project following a rigorous regulatory and organisational protocol. Among others: sanitised shuttles between airport, hotel and fair, equipped with disinfectants, with masks on board and programmed number of travelers; agreements with bike sharing companies and scooters, in agreement with hotels and the territory; ticket offices and online payments only, programmed entrances based on the capacity of the pavilions and extended opening hours of the fairs, mask distribution desk (mandatory to wear them and for the disabled, specific aids, such as transparent masks for IEG staff to facilitate the relationship with the deaf.), multiple entrances, security corridors and distance signs, dematerialised access passes.

The entire supply chain designed and managed in safety, the flows of visitors monitored with centralised digital detection and the on-site supervision of remote-controlled stewards. Continuous cycle sanitation for all areas, rooms and services, sanitation for the filters of the air conditioning channels. Digitised information material, multimedia production and live streaming to support events, conferences, media.
For catering: staff temperature control, gloves, masks, disposable gowns, payments with skip-the-line app, lunch box and single-portion coffee box, delivery to the stands with a coded process.

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