Supplier News

Italy – Kiron and Highlight Games launch SoccerBet in Italy

By Phil - 26 February 2019

Kiron Interactive has, in partnership with Highlight Games, launched Highlight’s unique virtual video football game SoccerBet with leading operator Eurobet.

The new product has been made available to the operator in both a league and single match format and it has been rolled out to its 850 Eurobet retail venues across Italy via Kiron’s ADM certified platform.

The Italian version of SoccerBet has been developed in an exclusive partnership with Highlight games and features archive footage from Serie A. The product has been approved by the Italian supervisory authority Agenzia della Dogande e dei Monopoli.

Kiron has cemented its position in Italy over the last five years, supplying its content to the country’s leading operators.

Steven Spartinos, CEO of Kiron Interactive, said: “Kiron has developed a great pedigree in the Italian market especially with our virtual racing games which are regarded as the leading games by operators in the market. Our partnership with Highlight Games allows us to strengthen our position in the market, bringing together the best in platform, technology and innovation, in servicing this football-mad market with a unique ‘Bet on Highlights’ football offering. SoccerBet is sure to prove popular with players throughout the country.

“Eurobet’s ability to reach players through its 850 retail outlets, means more people than ever before can enjoy Kiron’s products and we couldn’t be happier.”

Carlo Di Maio, Sportsbook Director at Eurobet, added: “We have a large following of football fans across our players and we know our latest launch of SoccerBet will have them very excited. SoccerBet features the highlights of Serie A games, including Italy’s most popular teams. We are delighted to be working alongside respected industry names like Kiron and Highlight in delivering SoccerBet to our customers.”