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Italy – MST rolls out North American racing with XB Net agreement

By - 30 October 2020

XB Net has signed a new distribution deal with Italy’s white-label platform provider, MST (Media System Technologies). The agreement adds XB Net’s supply of live pictures, data and fixed-odds betting services to MST’s own suite of products from over 200 racecourses on four different continents.

XB Net’s solution grants access to horse races including Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the forthcoming Breeders’ Cup (6-7 November).

The daily schedule of content provides MST with a source of betting opportunities between 18:00 and 05:00 CET. MST’s proprietary platform can now support its clients (including Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with 24/7 horse racing service which plugs the gaps on a fragmented betting calendar.

“For Italian operators, U.S. racing represents a great opportunity to expand their offering beyond traditional fixtures and is already proving a major boost for acquisition and retention with those clients who’ve been the first to take it,” said Moreno Tanfani, Head of Horse Racing Business at MST.

“Their players have quickly seen the added fun and value that US racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycle opportunities.

“Thanks to some recent amendments in our domestic framework, we were delighted to go straight to the rights holder in XB Net for a seamless platform integration. On top of that, their intuitive marketing packages and content make the betting experience both intelligible and exciting for any unfamiliar end users.

“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased last year, international content is growing in its appeal and assimilation. In fact, XB Net now represents 20% of the MST network’s total turnover, including Italian races.

“XB Net is now helping MST meet the demands of any kind of player, allowing our partners and their customers to enjoy the best live racing from around the world 24/7. It’s a boon for both increased betting activity and engagement.”

Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of great variability on any sportsbook tab.

“XB Net’s wide range of low-latency racing solutions and racetracks is now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.

“While it’s always great to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world, particularly in the current climate.

“However, if that sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”

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