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Italy – Newgioco signs with online operator in Italy

By - 12 April 2019

Newgioco has signed a key operator based in Malta with a large network of regulated locations and online gaming business throughout southern Italy.

Our new customer previously operated through a licensed competitor prior to selecting the unique and innovative features of our ELYS™ betting Platform to improve the visibility of their gaming business analytics and bet risk-management throughout their venues. The agreement represents an accretive expansion of Newgioco’s distribution footprint in regulated stores and establishments such as bars, coffee shops, convenience stores, betting shops and other route operations throughout southern Italy and Sicily.

“Once again our team in Europe lead by Alessandro Marcelli, boosted by the recent addition of Angelo Merola, a highly respected name throughout the regulated Italian gaming industry, have proven the value of incorporating our ELYS™ betting Platform by Odissea in the highly contested and vibrant Italian sports betting market,” commented Newgioco CEO Michele Ciavarella. “As a result of our recently launched Angular™ JavaScript website framework we expect a rapid go-to-market turnaround with bet processing starting in May 2019. Based upon their past performance, we anticipate an increase of approximately $350,000 in sports betting and $2 million in online Casino handle per month from this new operator.”

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