Interactive

Italy – Playson pens content deal with William Hill

Playson has signed a deal to provide William Hill with its content in Italy. The supplier’s suite of hits, including Buffalo Power Megaways, Royal Coins: Hold and Win, and Diamond Fortunator: Hold and Win, will be integrated with the operator’s Italian market offering.

William Hill will also access Playson’s collection of integration-free engagement tools, comprising Jackpots, Tournaments, Feature Trigger and Free Spins.

The games studio has strengthened its Italian footprint during 2021 with a string of commercial agreements. Blanka Homor, Sales Director at Playson, said: “We are thrilled to team up with one of the industry’s best-known operators in William Hill, in a move that solidifies our strong position within the crucial Italian market.

“Our player reach continues to grow across Europe and beyond, after racking up a range of major commercial deals and new market entries during recent months.”