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Italy – Sisal integrates Ezugi’s live dealer portfolio

By - 27 April 2021

Ezugi has ramped up its presence in the Italian market via a deal with Sisal.

Ezugi’s live roulette offering launched on Sisal’s online casino and sports betting portal (sisal.it) last week, with plans to go live with blackjack and punto banco on the platform in the coming weeks.

The new deal builds on Ezugi’s recent strategic partnerships with Italian operators, enhancing its footprint in the country.

Sisal is one of the biggest B2C operators in Italy boasting more than 39,000 retail outlets spread across the country and runs the SuperEnalotto lottery. Sital recently hit the headlines in Britain when it announced it would bid against Camelot for the UK National Lottery.

Rais Busom, Ezugi Territory Manager, commented: “This is a significant strategic deal for Ezugi and one that underlines our commitment to the vibrant Italian market.

“It’s an honour to partner with a major brand like Sisal, which has such scale and such a storied history. It demonstrates our strategy of seeking out blue-chip partnerships in exciting growth markets.”

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